Bloggers are able to tell stories before traditional media can. Blogs occupy an increasingly important place in the information cycle due in part to their exposure to millions of users via a powerful medium called the Internet. People can simply click the refresh button to receive updates of news and opinions. Blogs are a product and a beneficiary of the 24-hour news cycle. When news is on the news, blogs can provide valuable information that is not otherwise available. Several years ago, during Hurricane Katrina, bloggers commented in a colorful way on the events in New Orleans. People used blogs to get information quickly and in real time. Internet users can read on-demand news on the trends of a blog on demand, without delay.
Information sites are based on faithful follow-ups. Faithful followers are looking for stories where something good or bad is going on in the government so that it can be reported to the opposition. People who follow blogs wait for the news to start a debate or discussion with people. New trends are something that could go away quickly, but would stay in people’s minds if they thought the news story was fun. News sites and blogs will try to tell amusing stories from time to time to lighten the mood.
People are turning to blogs for their news because they feel they are more accessible. Many consumers feel perfectly capable of writing a blog story or other article for an information site that people can enjoy. Blogging on hot topics is like writing a newspaper article if you are the “average Joe”. People are interested in news or trends in a variety of topics. People like to read entertainment sites and political news. There can be many fast and changing passages in these two genres. A blogger wants to check his facts if he wants to go from time to time to more read blogs, but other people only look for snippets or gossip when they look at hot topics.
Bloggers also need to keep track of what’s going on in the search engines, what are the new trends? What are the hot topics? You must stay on top of what readers want when it comes to following the news as a blogger.